Next generation sports gadget DENDAMA starts crowdfunding on Indiegogo


Burn calories the high tech way and have fun!

Release after: 

Tokyo, November 29th 2021


AXELL Inc. ( is releasing a new model of their product “DENDAMA” (a combination of sports and digital games) on the crowdfunding site Indiegogo from November 30th.

DENDAMA is the improved tech version of the traditional Japanese wooden game called “Kendama”, which has gotten more popular lately and is now considered a street sport played by people all over the world. No matter where you are, you can have a healthy and active lifestyle while having fun with DENDAMA.

AXELL released their project crowdfunding for the new model “V3” which includes an upgraded design and functions on Indiegogo.

The DENDAMA app includes a variety of games to play solo or in versus mode against players around the world. Whenever you complete a game, your final score will be added to the App World Ranking and updated in real-time.

The user can also test their skills by taking the Official Kendama test managed by the Global Kendamas Network with DENDAMA. If you pass the test, you can apply for a passing grade certificate through the app. The test is performed in real time through the gadget movement sensors.

So far we have released two DENDAMA models in Japan, and the number of DENDAMA users has skyrocketed. In 2019, the first DENDAMA Grand Prize Competition by AXELL took place, becoming a big success. The same year, an arcade version of the DENDAMA game was released and a bar for players opened in the heart of Shibuya. In order to expand DENDAMA globally, we are aiming to reach a funding of $10,000 USD to be able to release the new model worldwide. Check out the perks and upgrades in our Indiegogo Campaign.

Indiegogo DENDAMA Project page

About AXELL Inc.
Started as a business in 2016 to develop DENDAMA. In addition to the development of DENDAMA, the company owns a cafebar and is a consulting agency on IoT entertainment.

Source: AXELL Inc.

Follow Twitter Facebook Feedly